Print sales might be rallying, but don't get complacent | The Bookseller

During the early stages of the transformation, publishers threw money at a variety of digital initiatives: apps, ecommerce platforms, their own community websites... even buying the odd start-up. But big publishers spent big and lost big. I could easily list 10 initiatives that were launched with much fanfare, to be left unloved for 18 months and closed with a whimper. The intent may have been there, but the commitment certainly wasn't. And further, their structures, people and processes did not allow for successful innovation at any scale. But what does this matter if print sales are up and ebook sales are down? We're fine, right?