29 August 2016
Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that's not always the case. Some publishers are hosting blogs with "publisher agnostic" content, meaning the site will feature books and authors they don't publish. In fact, some of these websites all but obscure the fact that they're hosted by a major publisher, which raises a question: why? Why promote books and authors they don't publish? And why are publishers keeping their name off of the content they're publishing online? Each of the three people interviewed said, "A rising tide lifts all boats," a comforting and fitting aphorism that answers a question that they must be asked often.
