11 June 2018
When Michael Lewis had an idea for his next book, a contemporary political narrative, he decided he would test it out first as a 10,000-word magazine article, as he often does before committing to a years-long project.
But this time he made a surprising pivot. Instead of publishing the story in Vanity Fair, where he has been a contributing writer for nearly a decade, he sold it to Audible, the audiobook publisher and retailer.
"You're not going to be able to read it, you're only going to be able to listen to it," Lewis said. "I've become Audible's first magazine writer."