22 June 2015
It looks like the software industry is eating publishing for breakfast. To survive, every publisher must find its path to reinvention as a software company or else decline into irrelevance. If you once sold books to customers to help them solve problems like getting a degree, to entertain them or to help them do their job better, you now had better find a way to do it ten times more effectively with software. Otherwise someone else will. The flaccid argument that software companies don't understand content is mere hubris.