The one questions author should ask themselves that they typically do not when it comes to book marketing is: "Should I do PR or marketing?"
To most people PR sounds much sexier than marketing.
They'd rather pay $5,000 - $15,000 for a shot at People magazine than investing in 1 million ads.
But the fact is that very very few books have real PR value.
'I'm very reassuringly honest'
‘My settings of Europe and English visitors weren't really doing it for them, so we decided Scotland would be good. I thought an island would be great, because it's a small community, and it's an opportunity for my main character to get away from it all. The team at HarperCollins have been so supportive and enthusiastic... Read more